Crush
Process Gallery
I dream of Genius
When it comes to living the modern life, our client, Steven, is a genius. He decided to share his genius with Denver by opening a storefront. But not just any storefront.
He had a plan. A vision. A dream.
He was willing to invest time and money into designing the perfect space that was totally unique. We dream of clients like this. Steven wanted everything, from the fixtures to the front desk, to be one-of-a-kind. And that’s exactly what he got. We designed floor-to-ceiling shelving units to be highly functional, yet very stylish. Nothing like the traditional, regimented shelves you’d expect to see in a retail space. They were designed intentionally white to create a blank canvas to feature his product. The entire space was created to attract the high-design crowd, and to mirror Steven’s personality – refined and fashionable. We even customized the front counter to be extra tall like our extra tall client. Though we could have worked on this particular project forever, the store had to open. So, of course, we brought this dream project to completion. But we all learned that in fact, dreams do come true. He dreamed it. We did it.
“Crush has done so well because it is a visual stimulant when people walk in. Customers know immediately that something is RIGHT. Xan gives you that curb appeal and people are drawn in.”
–David Reed