Pure Brand
Process Gallery
White on White on White
PURE is a branding firm — a space where inspiration is part of the average work day.
The firm principals bought the building and insisted on an open office environment where hierarchy doesn’t exist — no private offices. Our design solution started with a space plan that creates balance with a series of focal points to draw people’s attention through the space. We recognized that their sweet collection of antique communication devices needed to be featured with a custom shelving unit at the front door. Then, a series of interesting meeting and work spaces to energize the staff and encourage spontaneous conversation. There is a restaurant-type booth in a “retro trailer” inspired enclosure, and the back of the studio features a private conference room styled like a modern house, complete with an overhang roof. At Xan, we appreciate design that functions well for the user so all meeting spaces feature dry erase and magnetic surfaces for spontaneous idea generation — from table tops and pod dividers, to glass walls in the conference room. We were honored to restore this historic Ballpark neighborhood jewel. We retained the brick walls, concrete floors, and structural wood beams to contrast our crisp, light and clean design. True to the business’s name, a paint palette of white on white on white made the space PURE heaven.
“Xan doesn’t simply impose “design sensibilities of the day” onto their clients. They listen, make informed recommendations, and honor the existing architecture. They extended our culture into office design, embracing our deliberate sense of simplicity and desire for collaboration.”
— Gregg Bergan